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Logos and Banners



A logo is a graphic symbol and/or stylized text (the logo at right includes both) that is used as an identifier for an entity such as a business or a nonprofit organization. A logo is generally used to provide a consistent, and if done well distinctive and easily remembered, representation of an entity in a variety of uses, such as in advertisements, business cards, and letterhead stationery. There are no specific requirements about the relationship between its height and its width, in contrast to website banners.

The logo at right was created by Flori Pate; see the Graphics Collaboration page for more about Flori.



A website banner, such as the one shown at right (at reduced size), serves the same identification purpose as a logo, but specifically within a website. It should incorporate your logo if you have one. In a typical website, it goes across the top of most or all of the pages. It is generally wide but short, so that a significant portion of the content of the page can be seen below the banner,  and below the primary navigation links as well if they are arranged horizontally, as they are in this website, without scrolling.

If you already have a logo that you like and use for non-website purposes, besides being incorporated in your banner, it can be used as the starting point for the color scheme for your website, and possibly provide inspiration for other graphic elements of your website. If you do not already have a logo that you like, I can create your banner and the other graphic design elements of your website from scratch. If you like the results and want a corresponding logo to use for other purposes, I can create that for you as well.

See the Animation page for animated banners.

Fonts in Logos and Banners

Most of the examples in the rest of this page happen to make use of fonts that are at least a little bit out of the ordinary, though one can also do very interesting things with very ordinary fonts. The banner for Ohana House, in particular, shows that simply writing the name of your entity in an interesting font can go a long way toward creating a nice logo and/or banner.

Some Banners That I Created from Scratch














Some Logos That I Created




I created this logo to try out some ideas; I didn't have a client for this one.



I created this logo for a potential client that didn't commit.



My client for this logo already had a pretty good idea of what she wanted it to look like. I didn't create a separate banner for her website; I used the logo shown at right at the top left of each page and placed the navigation links in the space to the right of the logo in several rows, styled to be consistent with the logo.